Setting out to create the perfect pair of jeans, Jens Grede and Erik Torstensson founded FRAME in 2012. Based in Los Angeles, the label’s bohemian California heritage is influenced by a chic European sensibility — resulting in superbly fitting denim and other wardrobe essentials crafted from high quality materials. Celebrity fans like Gisele Bundchen and Kendall Jenner keep their versatile, modern offerings in high demand.